Uncovering Customer Purchasing Patterns With Market Basket Analysis

A Python-Based Tutorial For Shopify

Photo by Mitchell Luo on Unsplash

Market basket analysis is important for an e-shop because it can provide insights into customer purchasing behavior and help identify patterns in what products are often purchased together. This information can be useful for a number of purposes, including:

1. Cross-selling and upselling: By identifying which products are frequently purchased together, you can make recommendations to customers about related products that they might be interested in. This can help increase sales and customer satisfaction.
2. Product bundling: By grouping products that are frequently purchased together into bundles, you can create a more convenient shopping experience for customers and potentially increase the overall value of their purchase.
3. Inventory management: By understanding which products are often purchased together, you can optimize your inventory levels to ensure that you have the right products in stock at the right time. This can help reduce the risk of stockouts and improve customer satisfaction.
4. Marketing and advertising: By understanding which products are frequently purchased together, you can create targeted marketing and advertising campaigns that are more likely to be…